Hege Sæbjørnsen, country sustainability manager at Ikea UK and Ireland, said the initiative formed part of the company’s efforts to become a “climate positive business” by 2030 and promote “circular consumption” – the reuse and recycling of products. The guides are available on the Ikea UK website. Ikea’s digital and CRM agency, Rapp, handled the project. Six products, such as the Billy bookcase, have been furnished with the guides, which mimic the style of the brand’s wordless assembly manuals. Self-assembly furniture giant Ikea has produced guides to taking apart some of its best-selling units as part of the brand's efforts to “take circular consumption mainstream”.
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